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Best Digital Marketing Training in Noida & Best Digital Marketing Training Institute in Noida
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APTRON Noida provides best digital marketing training in noida based on current industry standards that helps attendees to secure placements in their dream jobs at MNCs. APTRON Provides Best Digital Marketing Training in Noida. APTRON is one of the most credible Digital Marketing training institutes in Noida offering hands on practical knowledge and full job assistance with basic as well as advanced level Digital Marketing training courses. At APTRON Digital Marketing training in noida is conducted by subject specialist corporate professionals with 7+ years of experience in managing real-time Digital Marketing projects. APTRON implements a blend of academic learning and practical sessions to give the student optimum exposure that aids in the transformation of naïve students into thorough professionals that are easily recruited within the industry.
At APTRON’s well-equipped digital marketing training center in noida aspirants learn the skills for Introduction to Digital Marketing, Website Creation, Search Engine Optimization (SEO), Search Engine Advertising, Social Media Marketing, Mobile Marketing, Google Analytics, Online Display Marketing, E-Mail Marketing, E-Commerce Marketing, Lead Generation, Content Marketing, Internet Marketing Strategy, Affiliate Marketing, Ad-Sense & Blogging, Online Reputation Management (ORM), Digital Marketing on real time projects along with Digital Marketing placement training. Digital Marketing Training in Noida has been designed as per latest industry trends and keeping in mind the advanced Digital Marketing course content and syllabus based on the professional requirement of the student; helping them to get placement in Multinational companies and achieve their career goals.
APTRON is the biggest Digital Marketing training center in Noida with high tech infrastructure and lab facilities and the options of opting for multiple courses at Noida Location. APTRON in Noida prepares thousands of aspirants for Digital Marketing at reasonable fees that is customized keeping in mind training and course content requirement of each attendee.
Digital Marketing training course involves "Learning by Doing" using state-of-the-art infrastructure for performing hands-on exercises and real-world simulations. This extensive hands-on experience in Digital Marketing training ensures that you absorb the knowledge and skills that you will need to apply at work after your placement in an MNC.
APTRON Noida is one of the best digital marketing training institute in noida with 100% placement support. APTRON has well defined course modules and training sessions for students. At APTRON Digital Marketing training is conducted during day time classes, weekend classes, evening batch classes and fast track training classes.
Digital Marketing Course Fee and Duration
||45 - 60 Days
||2 hours a day
||3 hours a day
||6+ hours a day
This is an approximate course fee and duration for Digital Marketing. Please contact our team for current Digital Marketing course fee and duration.
Schedule does not suit you, call us now! or Want to take one-on-one training, call us now!
Course Content Covered in Digital Marketing Training Course
Digital Marketing Course Contents
Introduction to Digital Marketing
- Increasing Visibility
- What is visibility?
- Types of visibility
- Examples of visibility
- Visitors Engagement
- What is engagement?
- Why it is important?
- Examples of engagement
- Bringing Targeted Traffic
- Converting Traffic into Leads
- Types of Conversion
- Understanding Conversion Process
- Why it is Important?
- Types of Retention
- Performance Evaluation
- Why it is Important?
- Tools Needed
- Adding domain Name to web Server
- Adding webpages & content
- Adding Plugins
- Identifying objective of website
- Deciding on Number of Pages Required
- Planning for Engagement Options
- Creating Blueprint of Every webpage
- Best & Worst Examples
Search Engine Optimization (SEO)
- What are primary keywords, secondary keyword and tertiary keywords?
- Keywords optimization
- Content optimization & planning
- Understanding Your audience for content planning
- Internal linking
- Meta tags creation
- Creating Webpage in HTML
- What is the difference between keywords stuffing & keyword placement
- Using google webmasters tool & website verification
- Sitemap creation & submission in website & webmasters
- How to write an optimized content
- How to write a content for article, blog and press release
- What is domain authority?
- How to increase Domain authority
- What are back links?
- Types of back links
- What is link building?
- Types of link building
- Do’s and Dont’s of link building
- Link building strategies for your business
- Easy link acquisition techniques
- Google places optimization
- Classified submissions
- Using H card
- Top tools for SEO
- Monitoring SEO process
- Preparing SEO reports
- How to create SEO Strategy for your business
- What is link juice?
- Importance of domain and page authority
- How to optimize exact keywords for your business
- What is Google Panda Algorithm?
- What is Google Penguin?
- What is Google EMD Update?
- How to save your site from Google Panda, Penguin and EMD Update
- How to recover your site from Panda, Penguin and EMD
Search Engine Advertising
- Understanding inorganic search results
- Introduction to Google adwords & PPC
- Overview of Microsoft Adcenter (Bing & Yahoo)
- Setting up Google adwords account
- Understanding adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc
- Types of Advertising campaigns- Search,
- Display, Shopping & video
- Difference between search & display campaign
- How does adwords rank ads
- Understanding adwords algorithm (adrank) in
- detail with examples
- What is quality score
- Why quality score is important
- What is CTR?
- Why CTR is important?
- Understanding bids
- Types of Search Campaigns – Standard,
- All features, dynamic search & product listing
- Google merchant center.
- Creating our 1st search campaign
- Doing campaign level settings
- Understanding location targeting
- Different types of location targeting
- What is bidding strategy?
- Understanding different types of bid strategy
- Advanced level bid strategies
- Enhanced CPC
- What are flexible bidding strategies?
- Understanding flexible bidding strategy
- Pros & Cons of different bid strategies
- Understanding ad-extensions
- Types of ad-extensions
- Adding ad-extensions in our campaign
- Creating adgroups
- Finding relevant adgroups options
- using tools
- Creating adgroups using tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in ad-group
- Using keyword planner tool
- Understanding types of keywords
- Board, Phrase, exact, synonym & negative
- Examples of types of keywords
- Pros and cons of diff. types of keywords
- Creating ads
- Understanding ad metrics
- Display & destination URL
- How to write a compelling ad copy
- Best & worst examples of ads
- Creating ads
- What is conversion tracking?
- Why is it important
- How to set up conversion tracking
- Adding tracking code in your website
- Checking conversion stats
- How to optimize campaigns at the time of
- Optimizing campaign via adgroups
- Importance of CTR in optimization
- How to increase CTR
- Importance of quality score in
- How to increase quality score
- Importance of negative keywords in
- Evaluating campaign stats
- Optimizing with conversion report
- Optimizing with keywords
- Optimizing performing keywords
- Optimizing non performing keywords
- How to decrease CPC
- Analyzing your competitors performance
- Types of display campaigns-
- Creating 1st display campaign
- Difference in search & display
- Doing campaign level settings
- Understanding CPM bid strategy
- Advance settings
- Understanding ads placement
- Creating diff. adgroups
- Using display planner tool
- Finding relevant websites for ads
- Creating text ads
- Creating banner ads using tools
- Uploading banner ads
Social Media Marketing
- Understanding Facebook marketing
- Practical session 1
- Creating Facebook page
- Uploading contacts for invitation
- Exercise on fan page wall posting
- Increasing fans on fan page
- How to do marketing on fan page (with examples)
- Fan engagement
- Important apps to do fan page marketing
- Facebook advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Understanding facebook best practices
- Understanding edgerank and art of engagement
- Practical Session 2
- Creating Facebook advertising campaign
- Targeting in ad campaign
- Payment module- CPC vs CPM vs CPA
- Setting up conversion tracking
- Using power editor tool for adv.
- Advance Facebook advertising using tools like
- What is linkedIn?
- Understanding LinkedIn
- Company profile vs Individual profiles
- Understanding Linkedin groups
- How to do marketing on LinkedIn groups
- Linkedin advertising & it best practices
- Increasing ROI form linkedIn ads
- Linkedin publishing
- Company pages
- Adv on linkedIn
- Display vs text
- Understanding Twitter
- Tools to listen & measure Influence on
- Twitter: TweetDeck, Klout, PeerIndex
- How to do marketing on Twitter
- Black hat techniques of twitter marketing
- Advertising on Twitter
- Creating campaigns
- Types of ads
- Tools for twitter marketing
- Twitter Advertising
- Twitter Cards
- Understanding Video Campaign
- Creating 1st Video Campaign
- Importance of video marketing
- Benifits of video marketing
- Uploading videos on video marketing websites
- Using youtube for business
- Developing youtube video marketing Strategy
- Bringing visitors from youtube videos to your website
- Creating Video ADgroups
- Targeting Options
- Understanding Bid Strategy
- Understanding Mobile Devices
- Mobile Marketing and Social Media
- Mobile Marketing Measurement and Analytics
- Fundamentals of mobile marketing
- Key industry terminology
- Creating mobile website through wordpress
- Using tools to create mobile websites
- Using tools to create mobile app
- Advertising on mobile (App & Web)
- Targeting ads via location
- Targeting ads on Apps
- Targeting ads on search engine
- Introduction to Google analytics
- How Google analytics works
- Understanding Google analytics account structure
- Understanding Google analytics insights
- Understanding cookie tracking
- Types of cookie tracking used by Google analytics
- Starting with Google analytics
- How to set up analytics account
- How to add analytics code in website
- Understanding goals and conversions
- How to setup goals
- Understanding different types of goals
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate
- How to reduce bounce rate
- How to set up funnels in goals
- Importance of funnels
- How to integrate adwords and analytics account
- Benefits of integrating adwords & analytics
- Measuring performance of marketing campaigns via
- Google analytics
- What is link tagging
- How to set up link tagging
- Understanding filters & segments
- How to set up filters & segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behavior
- Taking corrective actions if required
Online Display Marketing
- What is online advertising?
- Types of Online Advertising
- Display Advertising
- Banner ads
- Rich Media ads
- Pop ups and Pop under ads
- Contextual advertising
- In Text ads
- In Image ads
- In video ads
- In page ads
- What are Payment Modules?
- What is email marketing?
- How email works?
- Challenges faced in sending bulk emails
- How to overcome these challenges?
- Types of email marketing- Opt-in & bulk emailing
- What is opt-in email marketing?
- Setting up email marketing account
- Best platforms to do opt-in email marketing
- Setting up lists & web form
- Creating a broadcast email
- What are auto responders?
- Setting up auto responders
- How to do bulk emailing?
- Best practices to send bulk emails
- Tricks to land in inbox instead of spam folder
- Top email marketing software’s &
- a glimpse of how to use them
- Improving ROI with A/B testing
- What is ecommerce?
- Top ecommerce websites around the world & it’s scenario in India
- Difference between E-Commerce software and Shopping Cart software
- Payment Gateways, Merchant Accounts & Logistics for physical goods.
- Integrating Woo commerce and setting up an ecommerce store on WordPress.
- Affiliate Marketing by promoting products which looks like an ecommerce store.
- Case studies on ecommerce websites.
- How to do Google Product Listing Ads (PLA) for ecommerce websites.
- How to do SEO for an ecommerce website.
- Understanding lead generation for business
- Why lead generation is important?
- Understanding landing pages
- Understanding thank-you page
- Landing page vs website
- Best practices to create a landing page
- Best practices to create a thank-you page
- Practical exercise- Creating a landing page
- Types of landing pages
- Reviewing landing pages created by trainees
- What is A/B testing?
- How to do A/B testing
- Selecting landing pages after A/B testing
- Converting leads into sales
- Creating lead nurturing strategy
- Understanding lead funnel
- Steps in leads nurturing
- What is Content marketing?
- Introduction to content marketing
- Objective of content marketing
- Content marketing 7 step strategy building process
- 18 types of content with examples
- How to write great compelling content
- Keyword research for content ideas
- Optimizing content for search engines
- Discussing authority blog
- Steps towards developing authority blog
- Ways to monetizing authority blog
- How to market your content?
- Debate- Doesn’t great content just spread by itself
- Understanding second customer
- Importance of second customer
- How to increase second customer
- Understanding online influencers
- 10 ways to connect with online influencers
- 35 unique ways to write magnetic headlines
- 180 examples of magnetic headlines
- Case study on content marketing
Internet Marketing Strategy
- Personal branding
- Content marketing
- Search engine optimization (SEO)
- Conversion optimization
- Social media marketing
- Email marketing
- What is affiliate marketing?
- 3 A’s of affiliate marketing
- How people make millions of dollar in affiliate marketing?
- Affiliate marketing history
- Changes in affiliate marketing industry over the year
- Affiliate marketing scenario in India
- How to be a super affiliate?
- Different ways to do affiliate marketing
- Affiliate marketing secrets
- How your trainer makes money in affiliate marketing?
- Live examples of how people are making money as an affiliate
- Getting your started as an affiliate
- Getting you approved as an affiliate from
- India’s top affiliate agencies
- Some of the top affiliate network in the world
- How to get approved as an affiliate by world’s top affiliate company
- Trainers shares his secrets of affiliate marketing
Ad-Sense & Blogging
- What is AdSense?
- How to get approved for AdSense?
- Cool trick to get AdSense approval by Google
- Using your AdSense account interface
- Placing ads on your blog
- Creating blogs with our FREE theme
- Then we will share 1 secret method Through which you will make money with AdSense
Online Reputation Management (ORM)
- What is online reputation management?
- Why online reputation management is need of hour
- Understanding ORM scenario
- How to deal with criticism online
- 10 Online reputation management Commandments
- 15 ways to create positive brand image online
- Understanding tools for monitoring online reputation
- Step by Step guide to overcome negative online reputation
- Best examples of online reputation management
Top 20 Reasons to Choose APTRON for Digital Marketing Training in Noida
- Digital Marketing training in noida is designed according to current IT market.
- Offer the best Digital Marketing training and placement in noida with well defined training modules and course sessions.
- Facilitate regular, weekend and customized Digital Marketing training in noida..
- One of the biggest team of certified expert trainers with 5 to 15 years of real industry experience.
- Mentors of Digital Marketing training in noida helps in major project training, minor project training, live project preparation, interview preparation and job placement support.
- Smart labs with real latest equipments.
- 24x7 lab facilities. Students are free to access the labs for unlimited number of hours as per their own preferred timings.
- Smart classrooms fully equipped with projectors, live racks, Wi-Fi connectivity, digital pads.
- Silent and discussion zone areas in labs to enhance self study and group discussions.
- Free of cost personality development sessions including spoken english, group discussions, mock interviews, presentation skills.
- Free of cost seminars for personality development & personal presentation.
- Varity of Study Material: Books, PDF's, Video Lectures, Sample questions, Interview Questions (Technical and HR), and Projects.
- Hostel facilities available at Rs.4,500/- per month for Digital Marketing training in noida.
- Free Study Material, PDFs, Video Trainings, Sample Questions, Exam Preparation, Interview Questions, Lab Guides.
- Globally recognized course completion certificate.
- Extra Time Slots (E.T.S.) for Practical's (Unlimited), Absolutely Free.
- The ability to retake the class at no-charge as often as desired.
- One-on-One attention by instructors.
- Helps students to take knowledge of complex technical concepts.
- Payment options: Cheque, Cash, Credit Card, Debit card, Net Banking.
APTRON Trainer's Profile for Digital Marketing Training in Noida
APTRON'S Digital Marketing Trainers are:
- Are truly expert and fully up-to-date in the subjects they teach because they continue to spend time working on real-world industry applications.
- Have received awards and recognition from our partners and various recognized IT Organizations.
- Are working professionals working in multinational companies such as HCL Technologies, Birlasoft, TCS, IBM, Sapient, Agilent Technologies etc.
- Are certified Professionals with 7+ years of experience.
- Are Well connected with Hiring HRs in multinational companies.
Placement Assistance after Digital Marketing Training in Noida
APTRON'S Placement Assistance
- APTRON is the leader in offering placement to the students, as it has a dedicated placement wing which caters to the needs of the students during placements.
- APTRON helps the students in the development of their RESUME as per current industry standards.
- APTRON conducts Personality Development sessions including Spoken English, Group Discussions, Mock Interviews, Presentation skills to prepare students to face challenging interview situation with ease.
- APTRON has prepared its students to get placed in top IT FIRMS like HCL, TCS, Infosys, Wipro, Accenture and many more.