Google Analytics Interview Questions and Answers, Google Analytics Interview Questions and Answers Freshers, Google Analytics Interview Questions and Answers, Google Analytics Interview Questions

Before getting on to the Google Analytics interview questions, the student must know that the Google Analytics is a continuously varying field which needs the students as well as professionals to upgrade their skills with the new features and knowledge, to get fit for the jobs associated with Google Analytics. This post related to Google Analytics Interview Questions and Answers, Google Analytics Interview Questions and Answers Freshers, Google Analytics Interview Questions and Answers, Google Analytics Interview Questions will help you let out find all the solutions that are frequently asked in you upcoming Google Analytics interview.

Over thousands of vacancies available for the Google Analytics developers, experts must be acquaintance with all the component of Google Analytics technologies. This is necessary for the students in order to have in-depth knowledge of the subject so that they can have best employment opportunities in the future. Knowing every little detail about Google Analytics is the best approach to solve the problems linked with problem.

APTRON has spent hours and hours in researching about the Google Analytics Interview Questions and Answers, Google Analytics Interview Questions and Answers Freshers, Google Analytics Interview Questions and Answers, Google Analytics Interview Questions that you might encounter in your upcoming interview.  All these questions will alone help you to crack the interview and make you the best among all your competitors.

First of all, let us tell you about how the Google Analytics technology is evolving in today’s world and how demanding it is in the upcoming years. In fact, according to one study, most of the companies and businesses have moved to the Google Analytics. Now, you cannot predict how huge the future is going to be for the people experienced in the related technologies.

Hence, if you are looking for boosting up your profile and securing your future, Google Analytics will help you in reaching the zenith of your career. Apart from this, you would also have a lot of opportunities as a fresher.

These questions alone are omnipotent. Read and re-read the questions and their solutions to get accustomed to what you will be asked in the interview. These Google Analytics interview questions and answers will also help you on your way to mastering the skills and will take you to the giant world where worldwide and local businesses, huge or medium, are picking up the best and quality Google Analytics professionals.

This ultimate list of best Google Analytics interview questions will ride you through the quick knowledge of the subject and topics like Web Analytics, website tracking, Key Term Metric, Demographics Reports. This Google Analytics interview questions and answers can be your next gateway to your next job as a Google Analytics expert.

These are very Basic Google Analytics Interview Questions and Answers for freshers and experienced both.

Q1: What is Google Analytics and main purpose of Google Analytics?
A1: Google Analytics is a web analytics software used to track the traffic on the website. The major purpose of analytics is to analyse the information about the site and make decisions to improve the site traffic and revenue.

Q2: What is a session?
A2: If a user visits a website the session is started, the session can last for 30 minutes if no activity is done. A new session is started in analytics if your source is changed. For example if a user visits from organic results, one session is started and same user open a same site from PPC, then next session is started.

Q3: What is meant by KPI in Analytics?
A3: KPI means Key Performance Indicators. These metrics helps the business to analyse their websites based on the business objective. Example of KPI: Users, Sessions, Avg Time, Bounce Rate, Conversion rate etc.

Q4: What is benchmarking?
A4: This metric helps us to compare our data with the market aggregated data from relevant industry who share the data anonymously.

Q5: What is Bounce Rate?
A5: The percentage of users who leave the website without visiting any other page is bounce rate. Higher bounce rate is very negative for website, as users are not showing interest in the site.

Q6: What are custom Events in Google Analytics
A6: To track the changes in a specific metric, we can set parameters which can trigger and custom event is created.

Q7: What is Realtime data in Analytics
A7: With this tool we can analyse the present traffic on the site.

Q8: What is Exit rate in Analytics?
A8: For all pageviews to the page, Exit Rate is the percentage that were the last in the session. Which means we can analyse the % of users who left the site from particular page.

Q9: Explain Property & Views in Google Analytics. What is their significance?
A9: Property and views in Google Analytics are part of the account hierarchy.

The topmost level of the Google Analytics structure is account. An account can consist of multiple properties. One can have multiple Google Analytics accounts with the same login credentials.

Property can be created for every domain, mobile application and device the account deals with. One account can have multiple properties and one property can have multiple views. By default, one unfiltered view will be created in every property.

A view is the point which gives access to data in the form of reports. Along with the default raw view, multiple custom views can be created. The most common usage of view filters are AdWords view, country-specific views, device-specific views, campaign-wise views etc. Conversion goals are created at view level.

Q10: Explain the following metrics. Also, choose the metrics collected by AdWords & Analytics respectively.
A10: Let’s assume that all these metrics are calculated at the keywords dimension

  • CTR: Click Through Rate – Percentage of times people have clicked on ads compared to the number of times the ad was shown. This data is collected by AdWords.
  • Average CPC: Average cost per click is the total money spent on a keyword divided by the total number of clicks the keyword has got. This data is collected by AdWords
  • Bounce Rate: Percentage of the total number of sessions bounced to the total number of sessions generated by the keyword.
  • Conversion Rate: Percentage of the total number of conversions occurred to the total number of ad clicks generated by the keyword. This data is calculated by Analytics
  • Session Duration: Total duration spent by users in the website to the total number of session occurred through the keyword. This data is collected by Analytics
  • Pages per session: Total number pages viewed to the total number of session occurred through the keyword. This data is collected by Analytics

It is crucial to link AdWords and Analytics account so that AdWords & Analytics data can be imported on both the platforms. The basic understanding about the data collection in these two platforms are; Data related to the source of traffic such as location, ad impression, click, CTR and data related to ad auction such as CPC are collected by AdWords. Whereas behavioral data on the website is collected by Analytics.

Q11: Explain these reports in Google Analytics.
• Reverse Goal Path Report
• Model Comparison Tool
• Behavior Flow Report

A11: Reverse Goal Path Report:

This report shows the exact page on which a particular conversion is taken place along with the reverse path of 3 pages in which the users have navigated. Let’s consider the goal of a website is to fill the lead information form and there are 4 paths to complete the conversion, by analyzing reverse goal path report, one can identify the most converting path and optimize the website accordingly.

Model Comparison Tool:

Marketing had never been a straight line i.e. you saw an ad, understood the product/service and made a purchase. With the drift of online marketing, the number of nodes of the line has increased phenomenally. That being said, it is not fair to attribute conversion to last interaction, hence this model comparison tool helps to compare the conversion metric by using different attribution modeling like last non-direct click, last AdWords click, first interaction, linear, time decay and position based. By default, all other reports in analytics follow last interaction attribution model.

Behavior Flow Report:

It shows the visual representation of users’ behavior on the website i.e. navigation from one page to other. This report is very helpful in identifying the best performing content and content issues on the website.

Q12: What is audience list in Google Analytics?
A12: Various audience lists can be created in Google Analytics and can be used for various advertising purposes with the linked accounts. Google Analytics has predefined audience lists such as all users, new users, returning users, users visited a specific section of a website, users who converted a goal conversion etc. One can see the estimate audience size and by default, the membership duration of these lists are 30 days which is modifiable. One of the main reason of audience lists is for remarketing.

Q13: What is Mapoverlay?
A13: Mapoverlay includes a Map of the world of different regions and countries. To indicate the traffic and engagement volume, it displays relevant locations in darker colors.

Q14: How can I track user engagement on websites that prefer using Flash or AJAX and are located on one HTML page?
A14: To track user engagement on such websites, you can use Event Tracking or you can track interactions as Pageviews and set goals.

Q15: What is the difference between Clicks and Visits?
A15: Again one of the frequently asked Google Analytics Questions and Answers. Clicks can be understood as action performed on a site or a particular product while the spending of time by users on a site is called visit.

Q16: What is the formula of ROI?
A16: This is again one of the most common questions of Google Analytics Questions and Answers Guides and you have to be aware of this one. ROI is actually Return on Investments and the formula to calculate this is- (Revenue – Cost) / Cost.

Q17: What are the methods to enhance traffic on a website?
A17: Traffic on any website can be enhanced with various methods and strategies that are meant for this. One basic example is search engine optimization which is a powerful method for all the web owners in the present scenario. Other methods include banner advertisements on other websites for traffic diversion. Moreover, frequent content posting for the newly introduced products or news is also very beneficial for this matter.

Q18: What exactly can be analyzed with the help of Google Analytics?

1. Sources of the traffic on a web
2. Goal conversions
3. Top pages
4. Target audience
5. Web problem

Q19: Suppose you need to stop using the Google Analytics at any stage, is it possible to temporary disable it?
A19: Yes, it’s possible and can easily be done.

Q20: What are the normal channels that you can add to the changes without waiting for anything in the Google Analytics?
A20: These are:

1. Referral
2. Natural hunt
3. Informal ones
4. E-mails

Q21: When “Treemap” was considered in the Google Analytics, What is its scope?
A21: It was done in the last phase of 2014. It is actually an approach that has made reporting very easy. Somewhere, it depends on the Google Adwords and makes use of same to perform its tasks. The good thing is now all sorts of reports can easily be generated and managed in the Google Analytics. In addition to this, it helps keeping the records in a well-defined manner by eliminating all the challenges associated with the same.

Q22: What does RPC mean in Google Analytics?
A22: It stands for Revenue per click and as the name clearly indicates, provides a lot of useful information about the same.

Q23: How can I track and improve e-commerce sales?
A23: You can utilize Google Analytics’ helpful however fairly in fact propelled Goal Funnel highlight to investigate the general accomplishment of your e-business endeavors – directly down to individual shopping basket exchanges, on the off chance that you like.

Q24: What do you understand by assisted conversions?
A24: On the greater part of the cases, changes don’t happen utilizing a solitary channel. regularly, more than one divert is incorporated into an effective change. Helped transformations helps us to get a reasonable thought as to which diverts are included in contributing a change. This is appeared in the Multi Channel Funnel reporting tab in GA. Normal channels adding to changes are immediate, natural hunt, referral, not set, informal organization and email.

Q25: Where can I find the UA tracking code?
A25: The Universal Analytics tracking code can be found in the admin section of the web property.

Q26: If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?
A26: It would be exactly 1.

Q27: What is difference between Goals & Funnels ?
A27: A funnel conversion expect a particular way before the objective. For example, suppose you run a campaign for Widget An utilizing a presentation page with focused activity. You want to see the funnel conversion rate for that landing page, add to cart, then thank you page (in that specific order) to gauge the effectiveness of your campaign. You see that specific funnel conversion rate is 2%.

For a goal conversion rate, all you care about is maximizing a conversion rate overall, all you think about is augmenting a transformation rate generally speaking. Suppose that objective is basically to build Widget A’s transformation rate (on your web properties) paying little heed to whether clients enter by means of that point of arrival or go to your general site

Q28: How does Google calculates time stamp on page?
A28: Google keep a time stamp whatever any visitor comes on a particular page then it compares the time stamp of one page with the other page.

For instance, any user enters the site on Page 1 and moves to Page 2 then move to Page 3 lastly leaves the site. For this situation, a period stamp is put on Page 1 assume its 10:00, when the client moves to Page 2, some other time stamp is set on Page 2, assume its 10:10 and afterward when the visitor comes on Page 3, some other time stamp is set, lets say 10:15. Presently to compute time on Page 1, Google will subtract the time stamp on Page 2 with that of 1. For this situation, 10:10-10:00 which will come to 10 minutes for Page 1.

Q29: what is Aquasition report in Google Analytics?
A29: Aquasition report provides a window on the user Aquasition by channel, campaign, keyword, and source media.

Channels in the aquasition reports are rule based grouping of the most common sources of traffic.

Q30: What is site search button?
A30: If you have a site search button on your website. You want to know what the people are searching for when they come to your site.

This is mainly useful for E-Commerce site.

Q31: what is Cohort type?
A31: The cohort type have a close similarity to table column that contains total number of users data in cohort, currently only one position is available in cohort type that is called acquisition date.

Q32: What are Network referrals in Google Analytics?
A32: Identify the networks and communities where people engage with your content. Learn about each community, and identify your best performing content on each network.

Q33: Auto tagging is used in which type of traffic?
A33: Auto tagging is a feature used in Adwords Campaign Traffic.

Google Analytics Conclusion Interview FAQs

We know the list of Google Analytics Interview Questions and Answers, Google Analytics Interview Questions and Answers Freshers, Google Analytics Interview Questions and Answers, Google Analytics Interview Questions is overwhelming but the advantages of reading all the questions will maximize your potential and help you crack the interview. The surprising fact is that this Google Analytics interview questions and answers post covers all the basic of the Google Analytics technology and you have to check out the FAQs of different components of Google Analytics too.

However, you will be asked with the questions in the interview related to the above mentioned questions. Preparing and understanding all the concept of Google Analytics technology will help you strengthen the other little information around the topic.

After preparing these interview questions, we recommend you to go for a mock interview before facing the real one. You can take the help of your friend or a Google Analytics expert to find the loop holes in your skills and knowledge. Moreover, this will also allow you in practicing and improving the communication skill which plays a vital role in getting placed and grabbing high salaries.

Remember, in the interview, the company or the business or you can say the examiner often checks your basic knowledge of the subject. If your basics is covered and strengthened, you can have the job of your dream. The industry experts understand that if the foundation of the student is already made up, it is easy for the company to educate the employ towards advance skills. If there are no basics, there is no meaning of having learnt the subject.

Therefore, it’s never too late to edge all the basics of any technology. If you think that you’ve not acquired the enough skills, you can join our upcoming batch of Google Analytics Training in Noida. We are one of the best institute for Google Analytics in noida which provide advance learning in the field of Google Analytics Course. We’ve highly qualified professionals working with us and promise top quality education to the students.

We hope that you enjoyed reading Google Analytics Interview Questions and Answers, Google Analytics Interview Questions and Answers Freshers, Google Analytics Interview Questions and Answers, Google Analytics Interview Questions and all the FAQs associated with the interview. Do not forget to revise all the Google Analytics interview questions and answers before going for the Google Analytics interview. In addition to this, if you’ve any doubt or query associated with Google Analytics, you can contact us anytime. We will be happy to help you out at our earliest convenience. At last, we wish you all the best for your upcoming interview on Google Analytics Technology.